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Digital Branding & Marketing Training Course Content

Pre-requisite: Basic Computer Knowledge.

Course Details:

CHAPTER 1: Introduction

  • 1.1. What are we going to learn in digital marketing:
  • 1.2. What is digital marketing
  • 1.3. Why use digital marketing
  • 1.4. Digital marketing strategies
  • 1.5. Who can do this course
  • 1.6. Career opportunities

CHAPTER 2: SEO

  • 2.1. What is SEO and why it is important
  • 2.2. Google History
  • 2.3. SEO History
  • 2.4. SEO

CHAPTER 3: ONPAGE OPTIMIZATION

  • 3.1. Keyword In Title Tags
  • 3.2. Keyword In Description Tag
  • 3.3. Keyword In Url
  • 3.4. Keyword In H1 To H3 Tag
  • 3.5. Bread Crumbs
  • 3.6. Length Of The Content
  • 3.7. Duplicate Content
  • 3.8. Canonical Tag
  • 3.9. Image Optimization
  • 3.10. Content Updates
  • 3.11. Internal Links
  • 3.12. Outbound Links
  • 3.13. Site Factors
  • 3.14. Xml Sitemap
  • 3.15 Html Sitemap
  • 3.16 Domain Trust
  • 3.17. Google Analytics
  • 3.20. Mobile Optimized Site
  • 3.21. Server Location
  • 3.22. Webmaster Setup
  • 3.23. W3c Validation/optimization
  • 3.24. Robots.txt
  • 3.25. 404 Pages
  • 3.26. 301 And 302 Redirections
  • 3.27. Domain Factor
  • 3.28. Domain Registration Length
  • 3.29. Domain History
  • 3.30. Country Tld Extension

CHAPTER 4 : OFFPAGE OPTIMIZATION

  • 4.1. What Is Off Page
  • 4.2. Offpage Factors
  • 4.3. Offpage Submissions
  • 4.3.1 Directories Submission
  • 4.3.2. 0 Press Release
  • 4.3.3. Social Networking Sites
  • 4.3.4. Blogging
  • 4.3.5. Classifieds
  • 4.3.6. Social Bookmarking
  • 4.3.7. Link Baiting
  • 4.3.8. Document Sharing
  • 4.3.9. Forums
  • 4.3.10. Css,w3c And Rss Directories Submission
  • 4.3.11. Widget/gadget Development
  • 4.3.12. Answers
  • 4.3.13. Local Listings And Yellow Pages
  • 4.3.14. Infographics
  • 4.3.15. Video Promotions
  • 4.3.16. Ping Sites
  • 4.3.17. Search Engine Submissions

CHAPTER 5 : SEO tools list

  • 5.1. Google page speed insights
  • 5.2. keyword tool.io
  • 5.3. google analytics
  • 5.4. google webmaster tools
  • 5.5. open site explorer
  • 5.6. google keyword planner
  • 5.7. similar web
  • 5.8. seo site checkup

CHAPTER 6 : SEM

  • 6.1. Introduction To Adwords
  • 6.2. Paid Vs Organic Search
  • 6.3. Keywords,ads And Landing Pages
  • 6.4. Types Of Campaigns
  • 6.5. Pay Per Click (ppc)bidding
  • 6.6. Quality Score
  • 6.7. Keyword Match Types
  • 6.8. Keyword Strategy
  • 6.9. Account Structure
  • 6.10. Setting Your Budget
  • 6.11. Optimizing Ad Copy
  • 6.12. Conversion tracking

CHAPTER 7 : SMO

Optimization of all social media platforms:

  • 7.1. Youtube
  • 7.2. Facebook
  • 7.3. Twitter
  • 7.4. Linkedin
  • 7.5. Google plus
  • 7.6. Pinterest

CHAPTER 8 : Youtube Marketing:

  • 8.1. Introduction on Youtube
  • 8.2. Why Youtube?
  • 8.3. Youtube Marketing Strategy.
  • 8.4. The Subscriber Advantage
  • 8.5. Youtube Recording Software and mikes.
  • 8.6. Youtube Account Set up & Optimization.
  • 8.7. Youtube Keyword research.
  • 8.8. Youtube Video Structure.
  • 8.9. Youtube SEO.
  • 8.10. Youtube Annotations & Cards
  • 8.11. Youtube Promotion
  • 8.12 Youtube Analytics
  • 8.13 Youtube Video Structure.
  • 8.14. Quiz – Youtube

CHAPTER 9 : Facebook Marketing:

  • 9.1. Introduction on Facebook Marketing
  • 9.2. Why Facebook?
  • 9.3. Create your Facebook Page
  • 9.4. Facebook Icon
  • 9.5. Facebook Cover Image
  • 9.6. Description & About Page
  • 9.7. Apps & Tabs
  • 9.8. Page Settings
  • 9.9. Caption this photo
  • 9.10. quotes.
  • 9.11. Native videos
  • 9.12. Facebook Contest
  • 9.13. 5 More Facebook Post Formulas
  • 9.14. Bonus tips:Content Strategy
  • 9.15. 10 Tactics to get Organic likes
  • 9.16. Use Email to drive organic likes
  • 9.17. Use Facebook groups to drive organic likes
  • 9.18. Add a facebook like box to your website
  • 9.19. Secrete strategy to increase page likes
  • 9.20. 5 Facebook Insights Reports to measure Success
  • 9.21. Quiz – Facebook

CHAPTER 10 : Twitter Marketing:

  • 10.1. Introduction to Twitter Marketing
  • 10.2. Why Twitter?
  • 10.3. How Twitter Works?
  • 10.4. What not to do on Twitter?
  • 10.5. 4 Ways to get More Retweets
  • 10.6. 5 Steps Optimize your profile
  • 10.7. 5 ways to promote your Twitter
  • 10.8. Use Hashtags to increase Discoverability
  • 10.9. Follow top Twitter Users
  • 10.10. Track Results: Twitter Analytics
  • 10.11. Quiz – Twitter

CHAPTER 11 : Quora Marketing:

  • 11.1. Introduction to Quora Marketing.
  • 11.2. Why Quora?
  • 11.3. How to join quora & Optimize your profile?
  • 11.4. How to Identify questions that are worth answering
  • 11.5. How to choose or create a blog post to Link Back To
  • 11.6. How to Structure your Answers for Maximum Clicks
  • 11.7. How to Promote your Quora Answers
  • 11.8. How to Track Quora Traffic & ROI in Google Analytics
  • 11.9. Quiz – Quora

CHAPTER 12 : Email Marketing

  • 12.1. Introduction to Email Marketing
  • 12.2. Why List Building is so Important?
  • 12.3. How to Integrate Mailchimp with WordPress?
  • 12.4. How to Track Email Signups with Google Analytics?
  • 12.5. How to Add a Lead Magnet to your signup form?
  • 12.6. How to turn your Homepage into a Landing Page?
  • 12.7. How to use Popups & Opt in forms?
  • 12.8. How to use Leadpages to Grow Faster?
  • 12.9. How to create an email campaign in Mailchimp?
  • 12.10. Email Analytics 5 Metrics to Track?
  • 12.11. Quiz – Email Marketing
March 1, 2018
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