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Multimedia Technology and Communications Course Content

Overview: The use of multimedia communications is becoming more vital as organizations continuously expand physically and virtually. This course will help entry and mid-level professionals utilize the best methods of technology to convey their messages, conduct presentations, and manage daily operations. With the onslaught of new technologies that are being used within organizations, it is very easy to choose ineffective ways to reach your audience that are expensive and cumbersome. This course will help professionals choose the best visual communication technologies and strategies (video streaming, video chat, webinars, videoconferencing, etc.) as they work towards becoming leaders in their profession and/or great attributes to their organizations. There will be eight sessions that will define and describe the technologies and how they are used to make a powerful impact on establishing valuable relationships internally and externally. By the end of the course, students will know how to construct definitive communication strategies that coincide with their working environments.

Pre-Requisites: : None (Course is welcomed to all professionals, especially entry level professionals).

Duration: 4-week/16 hours of Instruction. Final Project will be to develop a Communications Plan for your organization or fictional company (details will be discussed in class).
Dates and Times : 14th April to 10th May (2 days per week) from 6pm to 8pm Pacific Time

Multimedia Technology and Communications Course Content

Introduction and Overview of Video Production
• PreProduction
• Production
• Post Production
• Deliverables
Live Event Production
• Planning
• Creating the vision
• Working with the stakeholders and talent
• Developing the Project Charter
• Develop a Work Breakdown Structure (WBS)
• Executing the plan
Webcasting/ Web Streaming
• Encoders
• Adobe FMLE
• Digital Asset Management Systems
• Adobe Connect
• Watchitoo
Video Conferencing
• Cisco/Tandberg
• Polycom
Emerging Technologies
• Google Hangout
• Polycom
Developing a Communications Plan (Final Project)
• What is a Communications Plan?
• Creating a Communications Plan that encompasses the objectives of an organization
Overview and discussion of Final Project

April 5, 2014
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